Style is different than fashion. Fashion exists in a world of wicked fast, whiplash inducing trends where the goal is to have your finger on the pulse of the masses. Style is more personal. Style is what speaks to you as an individual and how you use that to then express yourself without saying a word. It's not being the height of fashion but, what you do with fashion that makes a style.
Whether you want to create a brand for yourself in a professional sense, edit and refine the style you already have, or amp up your game and create a more unique and dimensional look, creating a personal style can happen with one simple step. Make a list of words that you feel define you as a person as well as, words that define aesthetics that you are drawn to. Try for five words.
The words that surfaced in your mind are the characteristics that you already love about yourself and the traits that you would like to exand on and project to others. Now, you can relate back to those words to help guide you towards a creative, cohesive, and meaningful style.
My sister and I spent an afternoon talking this out and defining each other's style. The words I landed on were quirky, vintage/retro, sophisticated, sexy, and spunky. Since I am a pretty eclectic person, I can bounce around all over the place without much of a connection. My words help me hone in on that connective thread. The first time I wore this skirt my outfit was quirky, vintage, and sophisticated but, here I am using the same (very distinct) skirt and creating a look that is quirky, sexy, and spunky. Each look is differing but still adjacent.
Shirt: JCPenney, similar in men's XXS-XXL | Skirt: Modcloth, similar in S-4X | Tights: Walmart, similar in S-L, similar in 1X-6X | Boots: Modcloth, similar | Lips: Colourpop Cosmetics Ultra Matte Liquid Lipstick in Chilly Chili